10 Under 40: Kendra J. Gomez

Kendra J. Gomez, VP of Finance, Heartland Counseling Services, Inc.

Volunteer:

Heartland Counseling Services Finance and Fund Committees

Nebraska Association for Behavioral Health Organizations (NABHO) Finance Committee

Non-profit Association of the Midlands Member

Growing Community Connections (GCC) Member

South Sioux City Chamberettes Member

March of Dimes Family Team Lead

National Society of Accountants Member

What are you passionate about, and how do you use your voice/talent to make a difference?

I am passionate about building strong organizations that allow people to thrive. In behavioral health, we often focus on the people we serve – and rightly so – but I’ve learned that creating sustainable systems, supporting employees, and making thoughtful financial decisions ultimately translates into better care for our communities. I try to use my voice and humble approach to bring people together, ask thoughtful questions, and help turn good ideas into practical solutions that make a lasting impact.  

What is your vision for the future of Siouxland?

My vision is for Siouxland to be a place where every person has the opportunity and accessibility to live a healthy, productive, and meaningful life. That means strong businesses, quality healthcare, accessible behavioral health services, thriving nonprofits, and communities that work together rather than in silos. Personally, as a working mom of two young children, I want it to be a place where my kids always feel they belong – a community they are proud to call home and one they choose to invest in as adults. That’s the kind of community I hope we’re building together. 

What are you doing to make that happen?

Through my work in behavioral healthcare, I’m helping build a stronger safety net for individuals and families while ensuring our organization remains financially sustainable for the future. I’m also committed to serving on community committees, building partnerships, and looking for opportunities where organizations can collaborate rather than compete. Lasting community change happens when we invest not only in programs, but also in relationships. 

How can people help you make that happen? 

Stay engaged. Whether you’re a business leader, educator, healthcare provider, nonprofit, or community member, we all have a role to play. Be willing to collaborate, challenge assumptions respectfully, donate to important causes, and support organizations working to strengthen our community. Sometimes the greatest contribution isn’t financial—it’s sharing expertise, making introductions, volunteering, or simply being willing to have conversations that lead to better solutions.

What quote inspires you? 

“Success is not final, failure is not fatal: it is the courage to continue that counts.” — Winston Churchill

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