Downtown For the Holidays

Downtown Partners invites you to celebrate the holidays with us in Downtown Sioux City! 

Kick-off the season on Monday, November 22, at the Downtown Holiday Lighted Parade, sponsored by IBEW. The parade will begin at 6:15 p.m. and travel on 4th Street from Iowa Street to Nebraska Street, where we’ll anticipate Santa’s arrival Downtown to help us light the tree at the Sioux City Public Museum. You can register for the parade online at  

There are several events that evening to help kick off downtown for the Holidays. The Festival of Trees will begin its tree display at the Ho-Chunk Centre at 6 p.m. Stop by to scout out your favorite tree and come back for the auction on Sunday, December 2. at 6:30 p.m. All proceeds from this year’s auction will go to the Sioux City Railroad Museum. 

Have your kids burn off some energy before the parade at LaunchPad Children’s Museum, where they are offering FREE admission on Monday from 3–5 p.m., with a donation of hand warmers, socks, or travel-sized toiletries for the warming shelter or soup kitchen. They will have a hands-on activity for kids starting at 4 p.m. On your way down to the parade, warm up at Evolve Yoga and Wellness with FREE hot chocolate from 5–6 p.m. 

Also kicking off on Monday evening is Santa’s House, located on the corner of 4th and Pierce Streets (501 4th Street) from 6–8 p.m. Kids are invited to take a picture with Santa, make crafts, drink hot chocolate, and more! Santa’s House is put on by UnityPoint Health St. Luke’s Partners and will be open through the holidays. Please check online for this season’s schedule. 

Support our local businesses by shopping in Downtown Sioux City this holiday season. Not only do you support our economy, but you could be entered to win prizes through our Small Business Saturday(s) BINGO! The game will kick off on Small Business Saturday, November 27, and run each Saturday through December 18. Make a purchase at a business listed on the BINGO card, have them sign their space, get a BINGO and drop off your card before Sunday, December 19, at 418 Pierce Street. Each completed BINGO card will be entered for a chance to win prizes from the businesses in Downtown Sioux City! Our elves will be handing out Small Business Saturday(s) BINGO cards at the parade on Monday, November 22. You can also print off your BINGO card at home from, or pick one up at retail businesses Downtown.

Do you have a business that needs a storefront this season? Iowa’s West Coast Initiative will be joining us again this year to host the Small Business Marketplace. Surrounding small businesses and startups in Siouxland will pop up in vacant spaces Downtown on Saturdays from November 27 – December 18. A list of participating businesses and their location can be found on our website and through Iowa’s West Coast Initiative at

New for 2021…

Holiday Storefront Decorating competition: Downtown businesses and community non-profit organizations are invited to register to decorate a storefront in downtown. All proceeds will be donated to the winning storefront’s non-profit organization of choice. Voting for the competition will open the night of the parade and will run throughout the holiday season. To register for the storefront decorating competition, visit our website or email us at A map of participating storefronts and voting can be found on our website and social media beginning Monday, November 22. 

The 12 Days of Giveaways: The season of giving doesn’t stop with Small Business BINGO. This year Downtown Partners will also be offering prizes during our 12 days of giveaways. Visit our website and be sure to follow us on social media to win prizes daily from December 1 – 12. Keep your eye out for a special guest stopping by our small businesses and revealing the daily prizes. More information is coming soon!

Downtown Partners is excited to spend the holidays with you in Downtown Sioux City. We want to thank you for supporting downtown events and shopping small this holiday season. For more information about Downtown Partners, visit our website at and follow us on social media. 

Downtown Partners is a non-profit organization that works with downtown stakeholders to create a vibrant, expanding downtown. To learn more about Downtown Partners and to stay up-to-date on downtown projects and events, visit

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