Small Business Spotlight: FASTSIGNS of Sioux City

If you are in business, you know the importance of signage. If you want people to find you, it’s all about making your brand visible.

Janae Chochon is the owner and operator of FASTSIGNS of Sioux City, but fortunately for all of us, is a licensed sign contractor for all three states: IA, NE, and SD, allowing her to fully service our tristate area. She’s a small business but also brings greater resources to the table. “We’re independently owned and operated locally, but part of a bigger brand. The company started nearly 40 years ago, and today we have 770 national and international centers,” said Janae.

When a business is considering the proper signage to promote itself, the questions and components they need to consider go far beyond simply the designing factors of the signage. “It’s a lot of project management, putting all the pieces together. From start to finish, it’s not only building and creating the sign but also installing it. It’s amazing! We want to help you make your statement! We can help you design your signage with your logo or start from scratch and help you develop your brand,” explained Janae.

By investing all that time with their customers to help them achieve their signage goals, Janae and her team can eliminate any wasted time or money by the clients. Many times, when building these materials is done strictly online, without the help of a trusted expert by your side, signs may be completed as promised to the specifics done online. Still, when the sign is taken to the location or the building, aspects of it do not work. It had to be scrapped, and the process started all over again.

“It starts with a graphic designer, then we survey the building location and the site where you want the sign to go. Then we build a virtual site there to make sure the design you want works with the location,” stated Janae, explaining the process. When a business wants to have signage placed on their business, there are specific guidelines required by various government agencies that also come into play. “I check the regulations with city guidelines, be it in Sioux City or any city in the Siouxland area, to ensure we’re following the sign regulations and city codes. Then we also take care of the sign permitting process,” stated Janae. And this is all done when Janae is working with her clients in the planning stages. Nothing is done that might need to be undone until they are certain that everything their client wants meets all the necessary guidelines and codes.

“The majority of the products we make are done in-house. Being able to do that, we help ensure quality products for our customers. We’re handling the materials as they are being made, and by doing that, we can ensure that they are durable and will last. We stand by our products. If there is ever anything that goes wrong or a product isn’t met with the customer’s satisfaction, we will make it right. Quality and reliability go a long way in establishing your name, brand, and reputation. We are proud of what we produce and want to ensure our clients that we will back it up,” stated Janae.

A Van Ladder is one of the new tools Janae has at hand for FASTSIGNS clients. “Essentially, it’s a bucket truck. It’s allowing us to take our business to a whole new level. We can put up a lot of exterior signage. Our number one seller right now is aluminum composite. It’s a durable outdoor sign covered with vinyl and laminate, non-illuminated, and a more reasonably priced option for businesses. We can go 45 feet up in the air with the Van Ladder. It allows us to put up channel letters and cabinet signs, and we even changed out some parking lot lights for customers. We can do LED Retro Fits, too!” stated Janae.

FASTSIGNS of Sioux City can produce custom signs, business hour signs, custom banners, custom feather flags, wayfinding signs, building signs, COVID-19 Signs, Digital signage, and vehicle graphics to the monument and free-standing signs.

That also includes any of your business branding/marketing needs. “We can assist with promotional products such as flyers, brochures, business cards, pens, notepads, apparel, hats/caps, and chapsticks. We even made stress balls for a business to hand out at events. We focus on the relationships with our customers; they come first and foremost. We are not a transactional center. Our customers are part of the FASTSIGNS family. We want to help them bring their visions to life. We want them to trust us and know they can turn to us for all their signage needs,” shared Janae.

Helping small businesses thrive and succeed is something that Fast Signs of Sioux City takes to heart. For more information about FASTSIGNS, the company is located at 312 West 28th Street in Sioux City, 712-248-4617, or visit their Facebook Page.

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